Measuring hotel metrics beyond RevPAR with RevPAG
Today’s leading hoteliers are adding a more comprehensive analytics metric into their performance assessments: Revenue Per Available Guest (RevPAG). Going beyond the limitations of Revenue Per Available Room (RevPAR) and Average Daily Rates (ADR), RevPAG measures how effectively hoteliers generate additional property-wide revenue streams by using real-time data-driven insights to present personalised offers and experiences […]
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