brand

Ascott launches brand refresh for The Unlimited Collection

Ascott launches brand refresh for The Unlimited Collection

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Ascott launches a brand refresh of The Unlimited Collection to reinforce the latter’s global position as a curated selection of independent upscale hotels offering immersive cultural experiences. Indeed, in the past year alone, The Unlimited Collection tripled its portfolio to 11 properties within Asia, Europe, and the Middle East. Ascott chief commercial officer Tan Bee […]

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Join the ‘TRIBE’ - Accor’s new lifestyle brand

Join the ‘TRIBE’ – Accor’s new lifestyle brand

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Accor‘s newest lifestyle brand TRIBE is a growing network of hotels, hitting the touch-points of modern trends in hospitality, travel behaviours and work-life balance. It has an interesting story, which began in Australia in 2017, courtesy of hoteliers Mark & Melissa Peters, before capturing the imagination of Accor who identified TRIBE as a brand offering

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Amora Hotels & Resorts selects Sydney as regional hub to drive Asia Pacific brand expansion strategy

Amora Hotels & Resorts selects Sydney as regional hub to drive Asia Pacific brand expansion strategy

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Amora Hotel Brisbane opened in Q1 2024 following an AUD 30 million (USD 20 million) transformation   Independent hospitality company Amora Hotels & Resorts is positioning itself for a new phase of expansion in Asia Pacific as it prepares to introduce its unique style of customer-centric luxury hospitality to new destinations across the Pacific and Southeast

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Cathay welcomes Olympic medallist Siobhan Haughey as its new brand ambassador

Cathay welcomes Olympic medallist Siobhan Haughey as its new brand ambassador

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Cathay proudly announces its collaboration with Hong Kong Olympic swimmer Siobhan Haughey as its new brand ambassador. Siobhan will feature in Cathay’s latest series of advertisements, embarking on a journey that manifests their shared belief with all of Hong Kong that “Every Move Counts”. The new Cathay advertisement focuses on Siobhan’s daily training routine. Born

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